Footwear in the Marche region

The economic boom which characterised the Marche Region in the immediate post war period was not fruit of spontaneity or indeed coincidence, but a combination of creativity and entrepreneurial capacity. Both often present in the farmer figure who transformed himself into a craftsman and later into a small businessman.



The industrial areas of the Marche Region can be characterised as follows:

1. concentrated, flexible productivity with each company specialising in a specific phase of production;
2. prevalence of know-how (artisan tradition) with formal and informal channels for the propagation of information, collaboration and competition between companies. All fundamental for development;
3. sufficient infrastructure, both material (areas for building, industrial warehouses) and services (availability of social services and local banks, etc);
4. consistent growth rate, even during years when other geographical regions were encountering reduced productivity;
5. good capacity for international business throughout the main markets of the EU, USA, Russia and South East Asia.